Feasibility study Essay

Sometimes a full-scale mull over cannot be justified because there argon too many un cognises, or because a critical piece of information is lacking. In such circumstances a feasibility study may be warranted. A feasibility study is undertaken before the real work to determine whether to proceed with a project and decide the best approach to adopt.Feasibility studies can be extremely central in reducing uncertainties for planning the definitive study, and often provide reassurance to funding bodies that the work has been thoroughly thought through.s Our business Queen Pitahaya Fruit rock (Dragon Fruit) bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and drink products while maintaining our commitment to uncompromised quality at economical rates with a heartening point to cater to societys needs, taste and preferences rather than simply convincing our customers to try and like whatever products we develop. Dragon fruit contains much health win and uses, that is why we develop something that will really help customers satisfied their needs and wants. Queen Pitahaya Fruit stimulate keeps our consistency healthy, inside and out.Developing a new product for the public is never an easy undertaking. The number of new products that actually make it is insignificant to the total numbers that are actually produced. We as a student believe we earn found ace of those products that will make an impact and ultimately be successful is a hasten. The healthy milk invoke will provide our customers with an almost endless amount of healthy alternatives to the other drinks. This information will provide sales, costs, profits, market, competitors, distribution, and the macro environment balance. The healthy fruit shake will promise you customers to provide the quality, reasonably priced product in industry. We aim for continuously generate awareness, interest and desire for our product, resulting in frequent purchases by the customers .II. groundworkA. Background of the turn overDragon Fruit shake up has a delightful and pretty mild taste, not too sweet but just perfect tense to appeal with the consumers taste buds. It is made from fresh dragon fruits, non fat milk, and green stevia.Our product will offer numerous health benefits that are good for the body and will cater the ever increasing demand for a healthy food and beverage choice, diets and losing weight. Dragon fruit are among the many wonder fruits that are said to provide multiple health benefits and include a whole array of nutrients, vitamins, persona and anti-oxidants. It is best for all diets because it has low calories and is rich in fiber that can help avoid constipation, improve your digestive health and help you reduce weight naturally without health risk. Others call this as a superintendent food due to its powerful healing properties. Non-fat milk which is also one of the ingredients of the product offers the goodness of milk but minus th e fat, which makes it an easy addition to ones balanced diet. It gives nutrition to those who put importance to managing to control their weight and staying fit.We use green stevia as a sweetener. It is an all-natural food supplement that is said to be 300 times sweeter than ordinary sugar. Proven by experts, green stevia has zero calories, zero fats, zero sodium and zero cholesterol. B. Name of the Enterprise The name of the enterprisingness is one of the most important things that are needed in the business.QUEEN PITAHAYA FRUIT SHAKE is the primary name of the business. PITAHAYA originated from the word genus Hylocereus undatus commonly known as dragon fruit is among the most nutritious and wonderful exotic fruits. Hylocereus undatus is one of the most popular and cultivated cacti species of the genus Hylocereus, peculiarly for the fruit industry while we choose the name QUEEN because the 4 partners in the business are all girls. We create this kind of name in our business becau se its easy to memorize or to familiarize by the customers, its unique name and its our way to attract them and it could be a stylemark for quality products. C. Statement of the ProblemThese days, consumers are considered as the king of the market. Their needs and demand varies from time to time because of the changes in technology, fashion, tastes, behavior and lifestyle. Consumers of today are change state more conscious about their health so as to manage health related engrosss, thus consumers demand for a healthy food choice, diets and losing weight.D. Objectives of the StudyStated below are the lists of objectives that this study is contemplating on pursuing. 1. To offer a healthy beverage that satisfies the fast changing consumer preferences for a shake drink. 2. To be fit to earn profit3. To gain market shareIII. MARKETING PLANA. Analysis of the Customer EnvironmentThere are groups of customers for our Dragon Fruit Shake and the needs are different from segment to segment . It is primarily focused on segments including Kids, Adults, Health Conscious, and the callowness market. The table shows the segments for Dragon Fruit Shake.Not a child yet not an adultPossibly wanting to drink what adults drink but without the adult taste Intense competition with both direct and substantiating competitors Unbounded changing of customers demand and preferencesE. market MixProductDragon Fruit Shake is made from pure, fresh and naturally grown dragon fruits. We do not use artificial sweetener but rather an all- natural sugar substitute. It has a delicious, creamy, delightful taste. Each cup of our shake offers a drove of health benefits for our customers at an affordable price thus, making their money worth outgo on. PlaceDragon fruit shake will be having its number one store at food court of SM Dasmarias. We will not place our store at roadside locations as we promote healthy beverage and we dont want our product to be exposed on different toxins and smoke c oming from the vehicles. We will operate on a rock-steady and clean environment. PriceThe business will use the Cost-plus pricing strategy to calculate for the price of dragon fruit shake. The price will be set based on the production cost, including both direct and indirect cost at our projected sales volume, and our standard mark-up. Our product is competitively priced and is precise affordable for consumers to buy. Taking into account the extreme health benefits our product can offer, we are very sure that their money will be worth spending on consuming our product and making it as a staple on their healthy diet. Projected market price for Dragon fruit shake will start at P 26 for smallSales PromotionIn- store Sampling will be conducting sampling program at SM Dasmarinas supermarket and at the same time, giving away fliers and encouraging them to visit and try to buy the product at the store located at the foodcourt. commentary/ Trade fair join trade fairs to increase awaren ess of the existence of our business. This would also give us the chance to showcase the goodness of our product. We will have free taste of our product and we will also sell our product if people would love to buy. We will also have the chance to be seen and known by a lot of bloggers.Public RelationSocial Media integration to social media can create dynamic, measurable ways to engage the community and reason bottom-line results. We will create fan pages on websites, such as Facebook, to start merchandise our product online. Often post interesting information about our product, entertain stories, comments to continually draw interest from consumers. Place ads on Facebook to attract even more consumers to our fan page. We could also have fun games, surveys, contests and customer testimonials. Direct Marketing (For future Direct Marketing efforts)Television, newspapers and magazines will be use to advertise our product. Our existence as well as the health benefits of the product w ill be the main focus of the advertisement. Television Shows catering sponsorship on Television Health Shows like Salamat Dok Newspaper advertisement on newspapers like Philippine Daily questioner and Manila Bulletin will increase peoples awareness especially the professionals Magazine advertisement on magazines like Womens health and mens health is directly targeted towards the health conscious market. We will also have advertisement on Candy Magazine. This will be directly targeted towards the Youth market. All this direct marketing efforts can generate awareness and induce them to try and purchase or product. Feedback from CustomersThe Dragon Fruit Shake will be operated by 4 persons as partners. Dragon Fruit Shake was a partnership business accounted as limited firm and owned by the next persons Ma. Fe Victoria N. Alano, Dyann Bucaling, Sharmaine Lyka P. Vecino, and Melody M. Ramos. The business started with a capital amounted to 100,000.00 having equal contributions from the owners.E. Organizational StructureThe figure has shown the organizational structure of Dragon Fruit Shake which composes an Operational Manager, Bookkeeper Personnel, Marketing Personnel, and Financial Analyst which all of them contributed to the company.Operational Manager is an area of management concerned with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and powerful in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or services). Bookkeeper in the context of a business is simply the recording of pecuniary transactions.Transactions include purchases, sales, receipts and payments by an individual or organization. M any individuals mistakenly consider bookkeeping and accounting to be the same thing. This confusion is comprehensible because the accounting process includes the bookkeeping function, but is just one part of the accounting process. Cashier the officer of a bank or business concern in charge of paying and receiving money and handles cash transactions with customers. Sales Personnel refers to those who work as part of the sales team either in a retail store, call center or individually from home. Sales personnel are employed to sell to other businesses or to individual consumers. work in sales can be demanding or stressful, as much of the role involves working toward sales targets.Sources of Literaturewww.pinoybusiness.com/food-business/starting-a-fruit-juice-and-shake-business/ www.quennsland.qld.gov.au/industry/food/food-innovation/innovative-food-beverage-products/healthy-foods-biodegradable-packaging www.tutor2u.net/business/marketing/pricing_cost-plus.aspbizfinance.about.com/ od/pricingyourproduct/a/Pricing-your-product-using-mark-up.htm kimberlysnyder.net/blog/2013/01/08/superfruitcasaveneracion.com/dragon-fruit-shake/prezi.com/k9oj8jyers1/feasibility-study/www.greenstevia.com.phthenutritionguruandthechef.wordpress.com/2012/05/13www.cookinglight.comwww.fruitasgroup.comwww.cavite.go.ph/home/index.php/investment/cost-of-doing-business/minimum-wage Belch (2003). Advertising and Promotions. The McGraw-Hill Companies Kotler et.al (1999). Principles of Marketing. New Jersey, USA. Prentice hall